The HarperCollins partnership with On Demand Books brings us much closer to realizing that vision. It eliminates lost sales due to out-of-stock inventory and provides a new marketing platform in partnership with bricks-and-mortar booksellers.' Harvard Bookstore owner Jeffrey Mayersohn noted that the 'ability to have available any book that our customers could possibly ask for is key to our vision of how to thrive in this challenging environment. Digital-to-Print at Retail (DPR) technology means the books will be there for the consumer at small and large bookshops.' Dane Neller, CEO of On Demand Books, which makes the Espresso Book Machine, called DPR 'a powerful new sales channel for publishers.

Depending on the size of the store, 25%-80% of our backlist titles are not stocked due to physical space limitations.

For authors this is a win titles will be more broadly available, which increases sales with full print royalties. 'The goal of this initiative is to give the local bookseller the capability to provide customers with a greater selection of HarperCollins titles in a physical environment. 'Even as digital book sales grow, bookstores continue to be an important place for customers to shop for physical books,' said Brian Murray, president and CEO of HarperCollins. Titles from Zondervan and HarperCollins Canada will be available early next year. HarperCollins trade paperback books, including adult and children's titles, will be available on Espresso Book Machines starting in November. The bookstores will be able to offer trade paperbacks from the HarperCollins catalogue through a mix of traditionally printed books and print on demand, with the latter sold on an agency model. This fall HarperCollins will launch a 'Comprehensive Backlist' program, which allows bricks-and-mortar bookshops with the Espresso Book Machine to promote and sell the publisher's backlist titles.

The Faerie Ring by Kiki Hamilton